From diagnosis to deployment, we find where manual effort is costing you and build the software that removes it. You pay only once the return is proven.
Systems that run the admin work and plug into the tools you already use.
Models that handle the repetitive decisions, not just the data entry.
We implement at no cost. You pay only after you've seen the return.
We find the manual, repetitive work draining your operation, and build systems that quietly do it instead.
Systems that execute the administrative work done by hand today, integrated with the ERP, sheets and apps you already run.
AI that reads, routes, drafts and decides across your repetitive processes, with a human in the loop where it matters.
We open with one question: how many hours a week does this give back? No clear return, no build.
A back-of-the-envelope read on whether there's enough volume to justify software. In the diagnosis we validate it with your real numbers.
You tell us where the operation snags. We listen and see if there's something worth building.
We map the tasks, systems and data, and put an estimated return on the table.
We build and ship the first system. You test it in your operation, risk-free.
If the return is clear, we agree the model and keep going. If it isn't, you owe nothing.
No account managers between you and the build. Whoever pitches is whoever implements.
No advances, no setup fees, no retainers. You pay only once the value is proven.
The three founders do the work themselves, end to end. No account managers, no handoffs.
We don't bill by the hour. We build systems that remove the work.
If the return isn't clear, we say so and stop, at no cost to you.
| Notchel | Generalist consultancy | Typical AI agency | |
|---|---|---|---|
| Payment model | Pay only after proof | Upfront + retainer | Project fee upfront |
| Builds the actual tools | Yes, end to end | Recommends, rarely builds | Sometimes |
| Who pitches, builds | Always, three founders | No, handed to juniors | Varies |
| Pay before validating | No | Yes | Yes |
| Time to first prototype | Weeks | Months | Weeks to months |
Not a pilot deck. Real operations, with the software live and doing the work.
A single franchised store.
We work directly with operators. The product is whatever measurably reduces their manual work.
Our technical lead. Builds the systems, integrations and AI models that do the repetitive work.
Leads management and delivery. Runs the diagnosis and keeps every implementation on track.
Leads communication and product. Turns what operators need into how the work is explained and used.
Then you don't pay. We implement at no cost and you only pay once you've validated the return in your own operation.
Operations with repetitive, manual work and systems that don't talk to each other, across retail, services, logistics and more.
Diagnosis within a week, a working prototype in weeks, and 30 to 90 days to a system running in production.
We build whatever removes the work: custom software, integrations and AI agents. AI is a tool, not the goal.
Remotely, with operators across the US and EU. The first meeting is always online.
Tell us where the operation gets stuck: repetitive tasks, systems that don't talk, manual decisions. If there's value, we design the first step.