AI · automation · custom tools

We turn repetitive work into software that runs itself.

From diagnosis to deployment, we find where manual effort is costing you and build the software that removes it. You pay only once the return is proven.

Start your 2 free months See how it works We implement first. You pay only if it returns.
Build

Custom software

Systems that run the admin work and plug into the tools you already use.

Automate

AI & agents

Models that handle the repetitive decisions, not just the data entry.

Prove

Proven, then paid

We implement at no cost. You pay only after you've seen the return.

What we do

Three pieces, one system. Repetitive work, gone.

We find the manual, repetitive work draining your operation, and build systems that quietly do it instead.

Custom software

Tools built for your workflow

Systems that execute the administrative work done by hand today, integrated with the ERP, sheets and apps you already run.

AI automation

AI that handles the decisions

AI that reads, routes, drafts and decides across your repetitive processes, with a human in the loop where it matters.

Time recovered

Every project starts with ROI

We open with one question: how many hours a week does this give back? No clear return, no build.

Map Connect Automate Validate
Quick calculator

Before we build, we measure the manual work.

A back-of-the-envelope read on whether there's enough volume to justify software. In the diagnosis we validate it with your real numbers.

Fully-loaded employer cost: $28.60/h · includes payroll taxes, benefits & overhead (~1.3×)
Estimated per year
$59,300
in direct savings from removing repetitive manual work (fully-loaded labor cost).
2,160 h
hours freed / year
Free
until you validate return*
Start your 2 free months
* We implement at no cost. You pay only after you've validated the value for your business. Final figure and payment model agreed with you in the diagnosis.
How it works

We start small. We connect only what's needed.

Step 01
Free · 15 min

First conversation

You tell us where the operation snags. We listen and see if there's something worth building.

Step 02
Free · 60 min

Diagnosis

We map the tasks, systems and data, and put an estimated return on the table.

Step 03 · key
No cost · 30 to 90 days

Implementation

We build and ship the first system. You test it in your operation, risk-free.

Step 04
Paid · only after proof

Validation & decision

If the return is clear, we agree the model and keep going. If it isn't, you owe nothing.

Transparency

What we commit to, and what we won't claim.

You talk to who does the work

No account managers between you and the build. Whoever pitches is whoever implements.

Zero risk on your side

No advances, no setup fees, no retainers. You pay only once the value is proven.

Founder-led, hands-on

The three founders do the work themselves, end to end. No account managers, no handoffs.

We don't sell hours

We don't bill by the hour. We build systems that remove the work.

We don't proceed without value

If the return isn't clear, we say so and stop, at no cost to you.

Why us

The difference is connecting the right parts.

How we compare to generalist consultancies and AI agencies
NotchelGeneralist consultancyTypical AI agency
Payment modelPay only after proofUpfront + retainerProject fee upfront
Builds the actual toolsYes, end to endRecommends, rarely buildsSometimes
Who pitches, buildsAlways, three foundersNo, handed to juniorsVaries
Pay before validatingNoYesYes
Time to first prototypeWeeksMonthsWeeks to months
In the field

Where the product already runs.

Not a pilot deck. Real operations, with the software live and doing the work.

Independent Intermarché franchise

A single franchised store.

20-28h of HR work a week it takes off the team ≈ €13,000-18,000 saved a year 50-70% of a full-time HR role
  • Optimized schedules, built automatically
  • Clock-in and clock-out through on-site cameras
  • Auto-cover: someone no-shows, it suggests and swaps in a replacement
  • Staff hours adjusted automatically
The team

The team behind it.

We work directly with operators. The product is whatever measurably reduces their manual work.

Guilherme Gameiro

Guilherme Gameiro

Co-founder · Engineering & AI

Our technical lead. Builds the systems, integrations and AI models that do the repetitive work.

Diogo Salgado

Diogo Salgado

Co-founder · Management

Leads management and delivery. Runs the diagnosis and keeps every implementation on track.

André Madeira

André Madeira

Co-founder · Communication

Leads communication and product. Turns what operators need into how the work is explained and used.

FAQ

What operators ask us first.

What work is Notchel best at removing? +

The repeatable work between systems: copying order data, weekly reports, invoice checks, scheduling updates, supplier emails, spreadsheet cleanup and similar admin loops. A strong first project is one task your team repeats every week and already knows is wasting time.

Do you replace our existing software? +

Usually not. Notchel sits on top of the ERP, POS, inboxes, spreadsheets, payroll or scheduling tools you already use, then removes the manual handoffs between them. If replacing a tool is genuinely better, we say that during the diagnosis.

How is this different from Zapier, Make or an AI chatbot? +

Zapier and Make are useful for simple triggers. A chatbot answers questions. Notchel maps the workflow, builds the integration or software around your actual process, handles exceptions and owns the system until it removes the work. AI is used only where it earns its place.

What happens during the two free months? +

We choose one workflow, connect only the tools needed, run it on your operation and measure the hours or errors removed. You see the system working before committing. If it does not prove its return, you do not pay.

What data and access do you need? +

Only the access needed for the agreed workflow. We work with least-privilege accounts, API keys where possible, and human approval for sensitive steps. We can work under an NDA or DPA when the operation requires it.

When do we pay? +

After the free trial, once the return is visible in your own operation. The standard model is a flat monthly price per person, with no setup fee, no long contract and no exit fee. If your workflow needs a different model, we agree it before anything scales.

How quickly can the first workflow go live? +

The diagnosis is usually done inside a week. A first useful workflow can be live in two to four weeks once access is available. Larger integrations normally take 30 to 90 days to become a production system.

Free trial

Start your two free months.

Run the full thing on your own operation. You only pay once it's proven.

First 2 monthsFree
Then$39.99 / person / mo
Your team30 people
Monthly after trial$1,200/mo
  • No card required, cancel anytime
  • You only pay once it returns
  • Already live at an Intermarché franchise

Tell us about your operation

Where the time goes (pick any)

Prefer to talk first? Book a 15-minute call

You're in.

We'll set it up and email you within 24 hours to start your two free months.